Which of the following is NOT a desirable quality for a brand name?
A)It should be easy to pronounce,recognize,and remember.
B)It should suggest something about the product's benefits and qualities.
C)The name should translate easily into foreign languages.
D)The brand should almost always be a long word to get attention.
E)It should be distinctive.

Question

Quizplus · Accepted Answer

A long brand name does not necessarily guarantee attention or memorability. In fact, shorter names are often preferred as they are easier to remember and recognize. Therefore, a brand name being long is not a desirable quality.

Which of the Following Is NOT a Desirable Quality for a Brand