Many firms make an effort to identify smaller,better- defined target groups by using .
A)positioning
B)multiple segmentation bases
C)mass marketing
D)differentiation
E)concentrated marketing

Question

Quizplus · Accepted Answer

Using multiple segmentation bases allows firms to identify smaller, more specific target groups based on various characteristics such as demographics, psychographics, and behavior. This can result in more effective marketing efforts and better understanding of the needs and wants of the target audience.

Many Firms Make an Effort to Identify Smaller,better- Defined Target