Demographic variables are frequently used in market segmentation because they .
A)involve fewer attributes to consider than other methods do
B)are easy to measure in comparison to many other methods
C)create more easily reached segments than other methods do
D)create smaller segments than other methods do
E)do not involve stereotypes

Question

Quizplus · Accepted Answer

Demographic variables such as age, gender, income, education, etc. are usually easy to measure and obtain through survey data or public records. This makes them a popular choice for market segmentation as it allows businesses to target specific groups based on easily accessible information.

Demographic Variables Are Frequently Used in Market Segmentation Because They