MTV targets the world's teenagers,who have similar needs and buying behavior even though they are located in different countries.This is called segmentation.
A)cross- cultural
B)political and legal
C)intermarket
D)cultural
E)individual

Question

Quizplus · Accepted Answer

Intermarket segmentation involves identifying commonalities across different countries or regions, such as similar needs and buying behavior among teenagers in different countries. MTV's targeting of the world's teenagers is an example of intermarket segmentation. Cross-cultural segmentation refers to targeting consumers from different cultural backgrounds, political and legal segmentation involves targeting consumers based on political affiliations or legal boundaries, cultural segmentation targets consumers with similar cultural traits, and individual segmentation focuses on targeting consumers based on their unique characteristics.

MTV Targets the World's Teenagers,who Have Similar Needs and Buying