ByWay Ventures chose a differentiated marketing strategy.The company had to weigh against when selecting this strategy.
A)extra research;costs
B)geographic segmentation;demographic segmentation
C)attitudes;perceptions
D)sales analysis;sales
E)increased sales;increased costs

Question

Quizplus · Accepted Answer

A differentiated marketing strategy involves targeting multiple market segments with different offerings, which can lead to increased sales but also results in increased costs due to the need for additional research, product variations, and marketing efforts.

ByWay Ventures Chose a Differentiated Marketing Strategy