Which of the following is the narrowest marketing strategy?
A)undifferentiated marketing
B)differentiated marketing
C)local marketing
D)mass marketing
E)segmented strategy

Question

Quizplus · Accepted Answer

Local marketing targets a specific geographical area with customized marketing mix elements according to the local consumer preferences and demographics. It is the narrowest marketing strategy as it focuses on a very small and specific group of consumers. The other strategies are broader as they target larger consumer segments or the entire market.

Which of the Following Is the Narrowest Marketing Strategy