A marketer focuses on several commonalities among all consumers.This marketer appears to be engaging in _ .
A)differentiated marketing
B)concentrated marketing
C)mass customization
D)segmented marketing
E)undifferentiated marketing

Question

Quizplus · Accepted Answer

The marketer is focusing on commonalities among all consumers, meaning they are not differentiating between various segments or targeting specific groups. This type of marketing, where there is no segmentation or targeting, is known as undifferentiated or mass marketing.

A Marketer Focuses on Several Commonalities Among All Consumers