A product's position is based on important attributes as perceived by .
A)managers
B)market conditions
C)consumers
D)suppliers
E)competitors

Question

Quizplus · Accepted Answer

A product's position is based on how consumers perceive its important attributes, such as quality, price, and features. Managers, market conditions, suppliers, and competitors all play a role in the product's development and marketing strategy, but ultimately it is the consumer's perception that determines its position in the market.

A Product's Position Is Based on Important Attributes as Perceived