You have just created the "perfect" ad.It communicates the full mix of benefits upon which the brand is differentiated and positioned.This full positioning of the brand is called .
A)value profiling
B)differentiated marketing
C)target marketing
D)its value proposition
E)capturing the consumers' attention

Question

Quizplus · Accepted Answer

The full mix of benefits upon which the brand is differentiated and positioned is called the brand's value proposition. So, the "perfect" ad that communicates the full mix of benefits upon which the brand is differentiated and positioned is communicating the brand's value proposition. Therefore, the correct answer is D) its value proposition.

You Have Just Created the "Perfect" Ad