Sanguine Services is a small company that practices a marketing strategy in which its limited resources are used to go after a large share of two small niches.Sanguine practices which one of these strategies?
A)mass
B)concentrated
C)geographically dispersed
D)differentiated
E)undifferentiated

Question

Quizplus · Accepted Answer

Sanguine Services is practicing a concentrated marketing strategy by going after two small niches with its limited resources. This strategy allows the company to focus its marketing efforts and resources on a specific target market, potentially leading to better results and higher efficiency.

Sanguine Services Is a Small Company That Practices a Marketing