When comparing itself to its competitors,Hidden Valley describes its Ranch dressing as the original.This is the the manufacturer has planned for the product.
A)market segment
B)position
C)services differentiation
D)marketing mix
E)channel differentiation

Question

Quizplus · Accepted Answer

The description of their Ranch dressing as the original indicates that Hidden Valley is positioning itself as the first and, therefore, the best in the market. This is a deliberate positioning strategy that sets Hidden Valley apart from its competitors.

When Comparing Itself to Its Competitors,Hidden Valley Describes Its Ranch