To evaluate the different market segments your company serves,you would look at all of these factors EXCEPT which one?
A)company resources
B)segment structural attractiveness
C)company values
D)segment size
E)segment growth

Question

Quizplus · Accepted Answer

Company values are not a factor when evaluating market segments. The other options listed (company resources, segment structural attractiveness, segment size, and segment growth) are all important factors to consider when determining which market segments to target.

To Evaluate the Different Market Segments Your Company Serves,you Would