"Less- for- much- less" positioning involves meeting consumers' .
A)lower quality requirements at the lowest possible price
B)lower quality requirements in exchange for a lower price
C)high quality requirements at a discounted rate
D)quality performance requirements at a lower price
E)high quality requirements at the lower possible price

Question

Quizplus · Accepted Answer

"Less-for-much-less" positioning means offering lower quality requirements in exchange for a lower price. This strategy helps companies target price-sensitive customers who are willing to compromise on quality for a cheaper price.

"Less- For- Much- Less" Positioning Involves Meeting Consumers