Mass marketers,such as Target and Venture Stores,often ignore market segment differences and target the whole market with one offer.What is their approach to segmenting?
A)differentiated marketing
B)undifferentiated marketing
C)target marketing
D)micromarketing
E)concentrated marketing

Question

Quizplus · Accepted Answer

Mass marketers use an undifferentiated marketing approach where they do not tailor their offer to specific market segments but instead target the whole market with one offer.

Mass Marketers,such as Target and Venture Stores,often Ignore Market Segment