Which of the listed choices is NOT a positioning task?
A)surveying frequent users of the product
B)selecting an overall positioning strategy
C)selecting the right competitive advantages
D)identifying a set of possible competitive advantages upon which to build a position
E)effectively communicating and delivering the chosen position to the market

Question

Quizplus · Accepted Answer

Surveying frequent users of the product is not a positioning task, but rather a market research task to gather information about the target audience. The other choices all involve selecting or implementing a positioning strategy.

Which of the Listed Choices Is NOT a Positioning Task