Which positioning strategy offers consumers a "good deal" by offering equivalent- quality products or services at a lower price?
A)more- for- the- same
B)all- or- nothing
C)more- for- less
D)less- for- much- less
E)same- for- less

Question

Quizplus · Accepted Answer

The "same-for-less" positioning strategy provides consumers with products or services of equivalent quality at a lower price, offering them a "good deal."

Which Positioning Strategy Offers Consumers a "Good Deal" by Offering