Lifestyle characteristics and personality characteristics are two types of variables used in segmentation.
A)demographic
B)user status
C)psychographic
D)behavioral
E)social class

Question

Quizplus · Accepted Answer

Lifestyle characteristics and personality characteristics fall under the category of psychographic variables, which include attitudes, values, interests, and behaviors. Demographic variables include age, gender, income, education, etc. User status and behavioral variables measure the buying behavior of customers, while social class is also a demographic variable that classifies customers based on their income, occupation, and education.

Lifestyle Characteristics and Personality Characteristics Are Two Types of Variables