When a company interacts one- on- one with large numbers of customers to create customer- unique value by designing products and services tailor- made to individual needs,it is following .
A)differentiated marketing
B)localization
C)mass customization
D)mass marketing
E)micromarketing

Question

Quizplus · Accepted Answer

Mass customization involves creating tailor-made products or services for individual customers, which requires a one-on-one interaction with customers to understand their unique needs. This approach allows companies to provide customer-unique value and differentiate themselves from competitors.

When a Company Interacts One- On- One with Large Numbers