Using concentrated marketing,the marketer goes after a share of _ .
A)large;the mass market
B)small;a small market
C)large;one or a few niches
D)small;a large market
E)moderate;local

Question

Quizplus · Accepted Answer

Concentrated marketing involves focusing on one or a few specific niches in a larger market. Therefore, the marketer is going after a large market but only targeting a small segment within that market.

Using Concentrated Marketing,the Marketer Goes After a Share of _