Few people can afford the best in everything they buy.At times everyone needs a product with less quality or performance with a correspondingly lower price.In this case a consumer would purchase a product positioned with a _ strategy.
A)same- for- less
B)all- or- nothing
C)more- for- the- same
D)less- for- much- less
E)more- for- less

Question

Quizplus · Accepted Answer

The "less-for-much-less" strategy refers to a lower quality or lower performing product with a significantly lower price that is targeted toward consumers who cannot afford the higher-end products. This strategy is also known as the "economy" strategy. Therefore, the best choice is D.

Few People Can Afford the Best in Everything They Buy