A buying center is not a fixed,formally identified unit within an organization,but rather a set of assumed by different people for different purchases.

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Buying roles refer to the different individuals within an organization who are involved in the purchasing decision-making process. This includes individuals such as initiators, influencers, buyers, deciders, and users. While there may not be a formally identified buying center unit within an organization, the different buying roles are assumed by various people for different purchases.

A Buying Center Is Not a Fixed,formally Identified Unit Within