Which business buying situation is the marketer's greatest opportunity and challenge?

Question

Quizplus · Accepted Answer

The new task buying situation is the marketer's greatest opportunity and challenge because it involves the purchase of a product or service for the first time and requires extensive information gathering, evaluation, and decision-making. Marketers have a huge opportunity to influence the buying decision by providing valuable information, demonstrating product benefits, and building relationships with the buyer. However, it is also a challenge because the buyer may have a high level of uncertainty and risk associated with the purchase, and the decision-making process can be complex and time-consuming.

Which Business Buying Situation Is the Marketer's Greatest Opportunity and Challenge