Psychographic data in a customer database used by direct marketers includes information regarding a customer's and .
A)opinions;age
B)activities;opinions
C)age;buying preferences
D)interests;income
E)hobbies;income

Question

Quizplus · Accepted Answer

Psychographic data includes information about a customer's activities, interests, and opinions, which helps marketers understand consumer behavior beyond demographic data.

Psychographic Data in a Customer Database Used by Direct Marketers