All of the following are benefits of direct marketing for sellers EXCEPT .
A)lower cost- per- contact
B)price and program flexibility
C)mass reach and frequency
D)efficiency in reaching markets
E)efficiency in order processing

Question

Quizplus · Accepted Answer

Mass reach and frequency are benefits of advertising, not direct marketing. Direct marketing is targeted to a specific audience and aims to achieve a response from that audience.

All of the Following Are Benefits of Direct Marketing for Sellers