Modern direct marketers rely heavily on database technologies and the Internet,while early direct marketers primarily used direct mailers,telemarketing,and _.
A)POP promotions
B)inside salespeople
C)e- mail
D)catalogs
E)door- to- door salespeople

Question

Quizplus · Accepted Answer

The question asks for the method(s) that early direct marketers primarily used, and out of the given options, direct mailers and telemarketing were common practices. Door-to-door salespeople were also used, but not as extensively as the other two options. POP promotions and inside salespeople were not mentioned as common practices for early direct marketers. E-mail was not widely used at the time as the Internet was not widely accessible. Catalogs were used, but not as extensively as direct mailers. Therefore, the best choice is D, catalogs.

Modern Direct Marketers Rely Heavily on Database Technologies and the Internet,while