What are the two main goals of direct marketing?
A)to save marketing dollars and facilitate a purchase
B)to obtain an immediate response and build a lasting customer relationship
C)to obtain an immediate response and to facilitate a purchase
D)to provide information and build a lasting customer relationship
E)to identify a potential customer and obtain an immediate response

Question

Quizplus · Accepted Answer

The two main goals of direct marketing are to obtain an immediate response and build a lasting customer relationship. Direct marketing aims to generate a response from the customer that leads to a purchase while also building a long-term relationship between the customer and the brand.

What Are the Two Main Goals of Direct Marketing