Which of the following consumer promotion tools is the MOST costly way for companies to introduce a new product?

Question

Quizplus · Accepted Answer

Samples are the most costly way for companies to introduce a new product as they involve creating, packaging, and distributing actual products, which can add up to significant costs. Premiums and price packs may require additional production costs, but they often involve existing products or packaging. Coupons and cash refunds may result in a reduction in immediate revenue, but they do not involve additional production costs like samples do.

Which of the Following Consumer Promotion Tools Is the MOST