In a ,two or more companies at one level join together to develop a new marketing opportunity.
A)franchise
B)horizontal marketing system
C)conventional distribution channel
D)multichannel distribution system
E)corporate VMS

Question

Quizplus · Accepted Answer

In a horizontal marketing system, two or more companies at the same level collaborate to pursue a new opportunity. This can involve combining resources to offer a new product or service, or working together to reach a new market segment. Franchise, conventional distribution channel, multichannel distribution system, and corporate VMS all involve different types of relationships between companies, but not necessarily at the same level.

In a ,Two or More Companies at One Level Join