Which of the following are the three major types of vertical marketing systems?
A)administered,independent,and franchised
B)contractual,corporate,and independent
C)contractual,corporate,and administered
D)corporate,contractual,and chain
E)contractual,corporate,and task

Question

Quizplus · Accepted Answer

The three major types of vertical marketing systems are contractual, corporate, and administered. Contractual systems involve independent firms working together through contracts, such as franchising. Corporate systems involve a single owner controlling multiple levels of the distribution chain. Administered systems arise when a dominant player in the distribution chain coordinates activities with other firms. Choices A, B, D, and E include incorrect types or combinations of vertical marketing systems.

Which of the Following Are the Three Major Types of Vertical