As marketing manager for Globe Imports and Exports,you want to start reaping the benefits of a multichannel distribution system.You will likely enjoy all of the following EXCEPT which one?
A)expanded sales
B)opportunities to tailor products and services to the needs of diverse segments
C)selling at a higher gross margin
D)expanded market coverage
E)A and C

Question

Quizplus · Accepted Answer

A multichannel distribution system typically increases sales and market coverage and allows for product and service customization, but it does not necessarily lead to selling at a higher gross margin due to increased competition and channel costs.

As Marketing Manager for Globe Imports and Exports,you Want to Start