Which type of vertical marketing system (VMS)gives an organization more control over both production and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?
A)conventional
B)corporate
C)horizontal
D)administered
E)contractual

Question

Quizplus · Accepted Answer

A corporate VMS involves the ownership of multiple levels of the distribution channel, allowing the organization to have more control over production and resale of its products. However, this also requires a significant investment in capital and fixed costs. Therefore, option B is the best choice.

Which Type of Vertical Marketing System (VMS)gives an Organization More