Marketing logistics involves getting the right product to the right customer in the right place at the right time.Which one of the following is NOT included in this process?
A)implementing the plan for the flow of goods and services
B)planning the flow of logistics information to meet customer requirements at a profit
C)planning the physical flow of goods and services
D)gathering customer's ideas for new products
E)controlling the physical flow of goods,services,and information

Question

Quizplus · Accepted Answer

Gathering customer's ideas for new products is not a part of marketing logistics. It is related to the process of product development and innovation rather than logistics. The other options (A, B, C, and E) are all related to planning, implementing, and controlling the flow of goods, services, and information in logistics.

Marketing Logistics Involves Getting the Right Product to the Right