When Netflix began delivering DVDs directly to customers through the mail instead of using a brick- and- mortar system,Netflix was following the trend of .
A)disintermediation
B)indirect marketing
C)exclusive distribution
D)selective distribution
E)a franchise system

Question

Quizplus · Accepted Answer

Disintermediation is the process of eliminating intermediaries or middlemen in a supply chain, such as brick-and-mortar stores, and directly delivering products or services to customers. Netflix's move from brick-and-mortar video rental stores to delivering DVDs directly to customers through the mail was a prime example of disintermediation.

When Netflix Began Delivering DVDs Directly to Customers Through the Mail