Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?
A)administered VMS
B)conventional marketing channel
C)horizontal marketing system
D)multichannel distribution system
E)corporate VMS

Question

Quizplus · Accepted Answer

In an administered VMS, leadership is assumed by one or a few dominant channel members based on their size and power. This type of marketing system is not based on common ownership or contractual ties. The dominant member(s) in the system coordinate and direct the activities of the other members to achieve the overall goals of the system.

Leadership in Which Type of Marketing System Is Assumed Not