An intensive distribution strategy is most suitable for which consumer product category?
A)shopping products
B)convenience products
C)supplies
D)unsought goods
E)luxury products

Question

Quizplus · Accepted Answer

Intensive distribution is a strategy used for convenience products that are widely available and require maximum exposure to increase sales. These types of products are often low-cost and require minimal effort on the part of the consumer to purchase. Examples of convenience products include snacks, soft drinks, and toiletries.

An Intensive Distribution Strategy Is Most Suitable for Which Consumer