involves charging a constant,everyday low price with few or no temporary price discounts.
A)EDLP
B)High- low pricing
C)Cost- plus pricing
D)Target pricing
E)Penetration pricing

Question

Quizplus · Accepted Answer

EDLP stands for Everyday Low Pricing, which involves charging a constant low price without any temporary discounts. This strategy is generally used by large retailers like Walmart and Amazon to offer consistent low pricing to its customers. This pricing strategy creates a sense of trustworthiness and reliability in the minds of customers and is more sustainable in the long run compared to high-low pricing. Hence, EDLP is the best choice for this question.

Involves Charging a Constant,everyday Low Price with Few or No