In order to cultivate a favorable picture of the organization, Shubert Group, a financial services corporation, advertises itself to potential applicants by using the slogan, "Investing in you no matter what road you take." This scenario is an example of ________ advertising.
A) viral
B) image
C) proactive
D) saturation
E) signature

Question

Quizplus · Accepted Answer

The slogan "Investing in you no matter what road you take" is designed to create a positive image of the organization in the minds of potential applicants, regardless of the specific position or career path they may pursue within the company. This is an example of image advertising, which focuses on building or enhancing the reputation of a brand or organization rather than promoting specific products or services.

In Order to Cultivate a Favorable Picture of the Organization