Good marketing research helps us identify what customers have purchased in the past and what they are likely to want in the future.Now that Disney™ is preparing to open its latest Theme Park in Shanghai,it will be collecting lots of information on what customers want while they are at the park.The marketing research company representing Disney might create original surveys with targeted questions that help it collect reliable information.This type of research is described by marketing professionals as the collection of________.

Question

Quizplus · Accepted Answer

Primary data is data collected specifically for the purpose of a research study, and is therefore likely to be more reliable and relevant than secondary data which has already been collected for a different purpose.

Good Marketing Research Helps Us Identify What Customers Have Purchased