Roberto Martinez is a marketing manager for Friendly Financial Services.He has been looking at a variety of factors,such as technological,socio-cultural and economic trends as well as competitive conditions.Martinez is confident that these factors will impact Friendly's future marketing success.His efforts are an example of:

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Roberto Martinez's efforts are an example of environmental scanning, which involves monitoring and analyzing a variety of external factors that could impact an organization's marketing success. This includes factors such as technological, socio-cultural, and economic trends, as well as competitive conditions. Environmental scanning helps organizations stay ahead of changes in the market and adjust their marketing strategies accordingly.

Roberto Martinez Is a Marketing Manager for Friendly Financial Services