When measuring the tone of news coverage,which tool is typically used?

Question

Quizplus · Accepted Answer

When measuring the tone of news coverage, a positive, negative or neutral rating is typically used. This helps to determine whether the coverage is favorable, unfavorable or neutral towards the subject being covered. Option A (good to bad on a scale of 1-5) is similar, but may not capture the nuance of a more complex tone. Options C and D (number of impressions and media mentions) are not directly related to measuring tone.

When Measuring the Tone of News Coverage,which Tool Is Typically