A candidate running for political office has created a website for posting both owned and earned media.Which of the following is an example of owned content?

Question

Quizplus · Accepted Answer

Owned content refers to original content created and owned by the candidate or their campaign. Position papers written by the candidate specifically for their website would qualify as owned content. TV interviews and published news stories are examples of earned media, while Facebook posts are a combination of owned and earned media depending on who created them.

A Candidate Running for Political Office Has Created a Website