How can PR professionals be useful to reporters and form a strong relationship?

Question

Quizplus · Accepted Answer

Providing accurate and timely information is the most important thing a PR professional can do to be useful to reporters and form a strong relationship. This shows that the PR professional understands the reporter's deadlines and priorities, and can be a trusted source of information. While tracking reposts and providing detailed pitches can be helpful, they are secondary to providing timely and accurate information. Editing a reporter's story before publication is not only unethical but could also undermine the reporter's credibility.

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