Generating interest in a product among industry members is best accomplished by developing relationships with which of the following?

Question

Quizplus · Accepted Answer

Trade reporters are industry-specific journalists who cover news and trends in a particular sector or industry. Developing relationships with trade reporters can help businesses generate interest in their products among other industry members who follow the publications that these journalists write for. Mainstream media reporters, TV news producers, and local newspaper editors may not have the same level of industry-specific knowledge or audience as trade reporters.

Generating Interest in a Product Among Industry Members Is Best