How has Sony Electronics benefited by including non-traditional media representatives at product launch press conferences?

Question

Quizplus · Accepted Answer

Including non-traditional media representatives at product launch press conferences can help increase excitement and buzz about the product, leading to more positive coverage and potentially driving sales. It is not necessarily related to reducing costs, eliminating the need for a web presence, or decreasing consumer product complaints.

How Has Sony Electronics Benefited by Including Non-Traditional Media Representatives