In recent years,PR value has been increasingly measured with dollar amounts due to the validity of AVE.

Question

Quizplus · Accepted Answer

In recent years, there has been a growing recognition that measuring PR value with dollar amounts based on advertising values equivalents (AVE) is not a valid or reliable approach. AVE does not consider the unique qualities or impact of PR, and is therefore not an accurate reflection of its true value. Many organizations now use alternative methods to measure the effectiveness of their PR strategies, such as media impressions, social media engagement, and brand reputation.

In Recent Years,PR Value Has Been Increasingly Measured with Dollar