Why is global spending on PR difficult to track?
A)Advertising and marketing are sometimes categorized as PR.
B)PR documentation outside the U.S.is too confidential to report.
C)The Holmes Report only measures U.S.PR spending.
D)Most global firms use advertising instead of PR.

Question

Quizplus · Accepted Answer

PR spending often overlaps with advertising and marketing expenditures, making it difficult to distinguish and track.

Why Is Global Spending on PR Difficult to Track