Which term refers to a company's interactions with reporters and editors from print publications and broadcast outlets?
A)marketing communications
B)media relations
C)public affairs
D)public relations

Question

Quizplus · Accepted Answer

Media relations specifically refers to a company's interactions with journalists and media outlets. Marketing communications refers to various promotional activities, public affairs refers to interactions with political and governmental institutions, and public relations is a broader term encompassing all forms of communication with various stakeholders, including the media.

Which Term Refers to a Company's Interactions with Reporters and Editors