Tanya is in the process of conducting customer focus groups,distributing online surveys,and analyzing customer response cards.Which term best describes Tanya's efforts?
A)strategic planning
B)secondary research
C)public affairs planning
D)primary research

Question

Quizplus · Accepted Answer

Tanya is collecting new and original data directly from customers through focus groups, online surveys, and response cards. This is known as primary research. Strategic planning involves creating a long-term plan for achieving organizational goals, public affairs planning focuses on managing an organization's image and reputation, and secondary research involves analyzing existing data and information.

Tanya Is in the Process of Conducting Customer Focus Groups,distributing