Heinz ketchup comes in a variety of different sizes, including a single-serve "dip and squeeze" size that allows consumers to peel back the lid to dip items in or tear off a small piece to squeeze out the ketchup. This type of packaging functions to accomplish which of the following?
A) attract buyer attention
B) improve design or function
C) better serve customer needs
D) provide product information

Question

Quizplus · Accepted Answer

The packaging of Heinz ketchup in a single-serve "dip and squeeze" size is designed to better serve the customer needs as it provides a convenient way to use ketchup while on the go or for individual use. It allows the consumer to use as much ketchup as needed without wasting any.

Heinz Ketchup Comes in a Variety of Different Sizes, Including