Suppose you are a marketing manager at a small nonprofit in your city. The CEO of the nonprofit has determined that the organization needs to improve its community outreach by partnering with local schools. Your boss calls a meeting with you to share that your role in this task involves creating an effective promotional campaign. Which stage of MBO does this represent?

Question

Quizplus · Accepted Answer

This situation represents the stage of setting goals in the management by objectives (MBO) process, specifically in regard to improving community outreach through partnerships with local schools. The CEO has identified a specific goal or objective, and it is the marketing manager's job to create a promotional campaign to help achieve that goal. The other stages of MBO (developing an action plan, calculating the rewards ratio, and implementing an action plan) may come later in the process as the organization works to achieve its goals.

Suppose You Are a Marketing Manager at a Small Nonprofit